Strategy Advisory

Driving growth, audiences, and cultural impact.

We advise cultural institutions and public authorities at the intersection of music, education, and society.

Our expertise covers strategy, communication, branding, and audience development, supporting organisations in building strong partnerships, engaging new audiences, and creating lasting artistic and societal impact.

  • We support cultural and educational organisations in navigating political and policy-driven environments. danzón helps translate artistic and educational values into clear, credible arguments that resonate with policymakers, funders, and public authorities.


    Our work strengthens institutional legitimacy, supports advocacy efforts, and helps organisations position themselves strategically within local, national, and European cultural frameworks.

  • We help organisations clarify direction and communicate it with confidence.

    Through strategic analysis and facilitated processes, we support the development of coherent strategies that align mission, artistic ambition, and organisational reality.

    We also assist in articulating strategies clearly — internally to leadership and staff, and externally to partners, funders, and stakeholders.

  • We support the development of strong, meaningful identities rooted in artistic and educational purpose. danzón helps organisations define who they are, what they stand for, and how this is expressed visually and verbally.

    Our work ensures that branding and design strengthen credibility, coherence, and recognition across platforms and audiences.


  • We develop marketing approaches that go beyond visibility and ticket sales.

    Our focus is on relevance, relationship-building, and long-term engagement — particularly with children, young people, and new audiences.

    Marketing strategies are always aligned with artistic values, educational goals, and institutional capacity.

  • We help organisations use social media strategically — not just actively.

    danzón supports the development of clear goals, content strategies, and narratives that reflect artistic quality and societal relevance.

    Our approach emphasises authenticity, consistency, and meaningful engagement rather than volume and trends.


  • We support the planning, implementation, and evaluation of complex cultural and educational projects. danzón helps ensure that projects are well-structured, realistically resourced, and clearly documented — from concept to reporting.

    We also develop evaluation frameworks that demonstrate quality, learning outcomes, and impact for funders, partners, and internal development.