Who we are
danzón is a European consultancy working at the intersection of music, education, and culture. We help institutions, orchestras, and governments create strategies, partnerships, and learning experiences that connect young people to music, and music to the world around them.
With roots in Jeunesses Musicales and decades of experience across the cultural field, we combine artistic insight with strategic expertise in communication, funding, and evaluation. Our work bridges the worlds of education, policy, and performance — building sustainable frameworks for growth, participation, and impact.
Rooted in artistic practice, educational knowledge, and deep professional understanding of leadership and audience engagement, we bring together strategy, creativity, and collaboration to strengthen music’s place in society
Our story / vision
Danzón was born from a shared journey that began in Jeunesses Musicales — an international community built on the belief that music connects people across generations and borders. That experience shaped our conviction that collaboration, creativity, and access are essential to the future of culture.
We saw a gap between schools, educators, and the professional music world, all sharing a mission, but rarely sharing processes or language. Our vision is to close that gap.
We support organizations in rethinking how they engage with learning, audiences, and communities — combining creativity with strategy, and tradition with innovation.
Because every child deserves the chance to explore, create, and belong through music
Meet the team
Sabrina is a strategic branding and communications consultant with nearly two decades of experience in the music and arts sector. As the founder and owner of Solis Consulting, she specializes in developing tailored branding strategies that enhance audience engagement and ticket sales for orchestras, artists, and cultural organizations.
Sabrina began her career in 2005 with project and event management at JM Denmark, gaining early insights into classical music and music education. She holds a BA in Intercultural Communications and an MA in Organizational Communications from Copenhagen Business School, where her master's thesis focused on creating a branding framework for artists in the music industry. This framework laid the foundation for her unique Artist Identity Program.
Throughout her career, Sabrina has collaborated with various organizations, including DMF, PEARLE, DEOO, OrkesterFestivalen, Charanga, Concerto Copenhagen, and the Academy of Music, Dance, and Theatre. In 2020, she established Solis Consulting, offering services such as consulting and coaching, branding, website development, newsletter strategies, storytelling, social media strategies, content production, and PR campaigns.
In early 2022, Sabrina assumed the position of Chairman at JM Denmark, aiming to make a difference for children and youth through music.
Asbjørn is an experienced cultural leader, consultant, and project developer with more than two decades of involvement in the artistic, educational, and cultural policy sectors across Europe. He has led and contributed to a wide range of national and international initiatives focusing on audience development, outreach, digital innovation, sustainability, and diversity in the performing arts.
A strong advocate for music education, Asbjørn has developed numerous projects that engage and inspire children and young people, opening doors to the transformative power of music. His work emphasizes the importance of nurturing future audiences and cultivating creative participation from an early age.
He has served as a board member of MusiQuE – Music Quality Enhancement, a European organization dedicated to strengthening the quality of higher music education, and has contributed to public cultural funding and policy through his membership in The Danish Arts Foundation. These roles reflect his commitment to quality, equity, and institutional development in the cultural and educational sectors.
With a background as a professional pianist, arts administrator, and political advocate, Asbjørn combines artistic insight with strategic and organizational expertise. He is widely recognized for building bridges between the classical music world and wider societal agendas, and for driving inclusive, future-oriented change across the cultural landscape.