Our Team
Asbjørn Keiding
Music innovator, strategist
& connectorAsbjørn is an experienced cultural leader, consultant, and project developer with more than two decades of involvement in the artistic, educational, and cultural policy sectors across Europe. He has led and contributed to a wide range of national and international initiatives focusing on audience development, outreach, digital innovation, sustainability, and diversity in the performing arts.
A strong advocate for music education, Asbjørn has developed numerous projects that engage and inspire children and young people, opening doors to the transformative power of music. His work emphasizes the importance of nurturing future audiences and cultivating creative participation from an early age.
He has served as a board member of MusiQuE – Music Quality Enhancement, a European organization dedicated to strengthening the quality of higher music education, and has contributed to public cultural funding and policy through his membership in The Danish Arts Foundation. These roles reflect his commitment to quality, equity, and institutional development in the cultural and educational sectors.
With a background as a professional pianist, arts administrator, and political advocate, Asbjørn combines artistic insight with strategic and organizational expertise. He is widely recognized for building bridges between the classical music world and wider societal agendas, and for driving inclusive, future-oriented change across the cultural landscape.
Sabrina Solis
Marketing strategist &
cultural entrepreneur
Sabrina is a strategic branding and communications consultant with nearly two decades of experience in the music and arts sector. As the founder and owner of Solis Consulting, she specializes in developing tailored branding strategies that enhance audience engagement and ticket sales for orchestras, artists, and cultural organizations.
Sabrina began her career in 2005 with project and event management at JM Denmark, gaining early insights into classical music and music education. She holds a BA in Intercultural Communications and an MA in Organizational Communications from Copenhagen Business School, where her master's thesis focused on creating a branding framework for artists in the music industry. This framework laid the foundation for her unique Artist Identity Program.
Throughout her career, Sabrina has collaborated with various organizations, including DMF, PEARLE, DEOO, OrkesterFestivalen, Charanga, Concerto Copenhagen, and the Academy of Music, Dance, and Theatre. In 2020, she established Solis Consulting, offering services such as consulting and coaching, branding, website development, newsletter strategies, storytelling, social media strategies, content production, and PR campaigns.
In early 2022, Sabrina assumed the position of Chairman at JM Denmark, aiming to make a difference for children and youth through music.